Retail Outlet Expansion
Commissioned ~5 new dealerships within 2 years, driving growth of >3% market share growth for High-Speed Diesel (HSD) in designated districts.
Case Study Details
As Sales Officer, I was responsible for identifying strategic locations for retail outlets, managing the land procurement process, coordinating with civil engineering and safety inspection teams, and securing regulatory approvals.
Over two years, we successfully commissioned five new retail dealerships in high-traffic highways. This expansion was backed by data-driven location scouting and customer traffic analyses to project HSD (High-Speed Diesel) sales volumes accurately.
The addition of these retail points drove a market share growth of over 3% in HSD sales for the designated districts, ensuring long-term revenue growth and expanding the brand's retail footprint.